super bowl 1#

The super bowl is probably the most viewed event on TV annually. The one thing i was surprised at is that i learned advertisers purposely aim their adds at a certain audiences at super bowl. Considering foot ball is stereotypically viewed by guys, beer drinkers and ages between 8-65. Aiming at this audience witch sexy half naked women, sports, action, and even super powers. I noticed that all five key concepts were extremely obvious. They were constructed, used creative language,catchy music and slogans, and i definitely experienced this differently than the stereotypical football fan, the last concept is the embedded values oh so crystal clear. Learning these values has helped me look through advertising so I am no longer the victim of it. The victim of low self esteem, or trying to impress anyone certainly not the media :)

hip hop #1

"Rappers who talk about violence and the streets are reflecting the violent American culture we live in." In the every day life we live in we see traces of this violent behavior repeatedly. Weather its some guy on TV rapping about gang fights, or a brawl up at the park couple blocks over. Its essentially the same thing weather its in the media or every day life either way its absolutely every where. "Every black man that goes into the studio has two people in his head: a pimp in terms of who he really is, and the thug he feels he has to protect. Its a prison for us ...its a prison we're in."-Conrad Tillard, this quote represents every one has to act this out even with out the music life has always been portrayed this way.

body image contrast

Watching the two movies its a hilarious contrast to how really people think and act. Stereotypes are obviously an important part of the media the values implied for women are weak and innocent, less human, servant's or slaves almost. Being a young woman the utmost immediate image i had in my head was a sickly woman in a revealing bikini severing food to a man spinning a gun around his finger with a bored impatient look on his face. I saw this image on the back of an old magazine featuring XL models witch most were like a size 15 "Whoa she average she must be huge compared a size -1". I personally have fit in a -2 before they do exist i looked so sick and disgusting. This brings me to the other view witch can be just as sad. Men are looked upon as invulnerable, providers, strong, intimating . The male view of media is sad because the fact that a child is hurt is told not to cry boys of every age are being bullies. men are taught to violent never to show compassion to be scary and never get emotional. Both of these views need to change their are plenty sensitive men and strong women.

key concepts

The key concepts of commercials consist of 5 elements. The first element is all media messages are constructed. For example if the audience most likely to buy the product is young ladies the message throughout the commercial will show attractive women construing the message "If you use this product you will be this beautiful!". The Advertising company's will also use their own colorful creative language. Using slogans like "Think outside the bun"(Taco bell) or "Just do it" (Nike).A company uses bright colors and catchy music in advertising to get your attention to get you to buy their product. Although all people experience messages differently. Again the target audience will be allured by this, but lets say its a bud light commercial if a victim of an alcholic will experience this alot differently then a bar tender perhaps. Witch also is a great example of the embedded values in these adds. Like if you see an add for bud with football fans the stereotype is all sport fans drink heavily. The Company's use all these tools to ultimately gain money and power.