super bowl 1#

The super bowl is probably the most viewed event on TV annually. The one thing i was surprised at is that i learned advertisers purposely aim their adds at a certain audiences at super bowl. Considering foot ball is stereotypically viewed by guys, beer drinkers and ages between 8-65. Aiming at this audience witch sexy half naked women, sports, action, and even super powers. I noticed that all five key concepts were extremely obvious. They were constructed, used creative language,catchy music and slogans, and i definitely experienced this differently than the stereotypical football fan, the last concept is the embedded values oh so crystal clear. Learning these values has helped me look through advertising so I am no longer the victim of it. The victim of low self esteem, or trying to impress anyone certainly not the media :)