key concepts

The key concepts of commercials consist of 5 elements. The first element is all media messages are constructed. For example if the audience most likely to buy the product is young ladies the message throughout the commercial will show attractive women construing the message "If you use this product you will be this beautiful!". The Advertising company's will also use their own colorful creative language. Using slogans like "Think outside the bun"(Taco bell) or "Just do it" (Nike).A company uses bright colors and catchy music in advertising to get your attention to get you to buy their product. Although all people experience messages differently. Again the target audience will be allured by this, but lets say its a bud light commercial if a victim of an alcholic will experience this alot differently then a bar tender perhaps. Witch also is a great example of the embedded values in these adds. Like if you see an add for bud with football fans the stereotype is all sport fans drink heavily. The Company's use all these tools to ultimately gain money and power.